Marketing Strategy Of Century Baby Nursery In Dalian

Dalian Century Baby Nursery, which is the private nursery in ganjingzi district,dalian, a professional proschool education enterprise, provides integration innovation education products to children between0old and six old With the huge development potential in children educatin market it is important for enhancing the power of entity that makes a marketing idea, using probable marketing strategy.This thesis uses basic theory of marketing, studies the case of marketing strategy of Century Baby Nursery and puts forward to the basic idea that the enterprise take in market.After introducing the nursery’s situation and problems, the thesis starts with introducing the nursery’s situation and environment, such as the basic situation, human resources, teaching and performance of nursery. Then it analyses policy environment, economic environment, technology and social culture environment. Secondly, by analyzing the nursery’s industry environment, such as competitors, suppliers, customers, potential competitors, the thesis analyses the advantage and disadvantage of the enterprise, as well as the opportunity threat to the industry with SWOT analysis method. Thirdly, the thesis confirms the enterprise’s marketing strategy, including enterprise’s market positioning and enterprise’s Marketing mix strategy. At the end, the thesis confirms the specific measure in implementation of the strategy, such as setting up a comprehensive marketing organization system, improving service system strengthening the construction and management of teaching staff, and strengthening the construction of nursery information portals.The idea and method in this paper will be used in the wok for making and taking out of the marketing strategy in Century Baby Nursery.