An Analysis Of The Dilemma And Reform Path Of CBA Professional League

Into the 21 st century,the rapid development of basketball.China CBA League from 1995 to the present,from the initial immature gradually grow into the most successful,most professional,most influential one of the top basketball league.This study uses a variety of research methods to understand and master the status quo of the development of CBA professional league,learn from and analyze the NBA and European professional basketball league,the current social transition in China's social environment and institutional changes as the basis for research,from the management of the league System,personnel training and marketing strategy,put forward the development path design of CBA professional league,find the key factors influencing the development of CBA professional league,and put forward scientific and rational reform proposals in a targeted way,so as to promote the professionalism of men's basketball Development,which for the construction of Chinese characteristics of the men's basketball professional road has a critical significance.The results are as follows:1.CBA league development is inseparable from the protection of the system,the property rights system is the basis of the existence of the CBA league,access system is the CBA league quality assurance,balance system balance the CBA league club strength.2.CBA league reserve personnel training system there are serious deficiencies.Professional clubs are mainly for the purpose of profit,they are young people on the construction and training of basketball team lack of attention.The state lacks an effective social security system for athletes.Foreign aid scoring ability,in scoring,rebounding,steals and other data is much higher than the domestic players,so that the team rely on foreign aid.In the handling of key balls,young players do not get exercise,is not conducive to its development.The ability of coaches is uneven,the level of training and coaching is limited,and the training of reserve talents can not be guaranteed.3.Referee reserve personnel training is inadequate,the referee's quality is not high,the lack of domestic and international law enforcement experience in large competitions,the audience does not trust the referee,the referee lost credibility in the audience.4.CBA brand marketing,although much progress than before,but at this stage is still in a rugged pattern.CBA professional league brand promotion efforts are not enough,the use of media publicity exposure is insufficient,the development of CBA brand derivatives are lacking.Suggestions and Countermeasures: To improve the organization and management of the league,improve the system,highlight the outstanding characteristics of Chinese basketball culture.Pay attention to the training of professional league reserve talents,improve the quality of CBA league talent resources,strengthen the construction of referees,learn from each other,learn from the NBA's business model.