| In the process of socialization and specialization of outdoor sports in China,frequent outdoor accidents are important factors affecting and restricting the development of outdoor sports.Preventing its occurrence is an important research topic faced by outdoor development.Outdoor safety education will make a prominent contribution to outdoor sports' sustainable development.Meanwhile,the education also plays an important role on booming populations of outdoor sports.Under the social background,this paper makes outdoor sports safety education as research subject,based on the theory of innovation diffusion,enriches the theory itself on multidisciplinary study,and also provides a new perspective for related research of outdoor sports.Based on the discussion on diffusion factors and dissemination mode of “national outdoor safety education planning”,this paper finds out that the guidance of scientific theoretical basis and data analysis method are the keys to carry out effective development of this study.In this study,the innovation diffusion influence factors of “national outdoor safety education planning” are confirmed as research objects,and direct audiences of the “planning” are considered as investigation objects.By using document literature,content analysis method,interview and questionnaire,innovation diffusion theory is introduced to formulate a hypothesis model to influence factors of the “planning”.Moreover,data analysis method is applied to discuss the relationship of the influence factors and modify the model.Conclusions are as follows:Firstly,based on the frequent accidents of outdoor sports,the comprehensive coverage of safety education popularization in outdoor sports is extremely important.Secondly,the diffusion process of “national outdoor safety education planning” conforms to the research range of innovation diffusion theory,which is affected by the dimensions of innovation diffusion.Thirdly,by measuring mean and standard deviation of independent variables,we find that most respondents hold positive attitude towards questions in the questionnaire.Fourthly,by analyzing descriptive analysis of dependent variable,we find that the number of respondents who concerned the “national outdoor safety education planning” from 2013 to 2016 increases yearly.Many outdoor amateurs pay more attention to outdoor sports safety education.The planning not only earns high recognition and popularity among respondents,but also enjoys high promotional value.Fifthly,by conducting regression analysis on every influence dimension,this paper finds that compatibility,diffusion channels,innovation spirit of audiences and social system are important factors in promoting outdoor amateurs to participate in “national outdoor safety education planning” continuously. |
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