Operation Characteristics And Existing Problems Of Hengshui Lake International Marathon

Marathon has become one of the important platforms for building city brand,building city economy,sports and cultural image.It is also one of the major events of integrated sports and mass sports.And Hengshui City in the Beijing-Tianjin-Hebei integration of the current process of development,is working to build the northern eco-tourism and leisure base for the development of Hengshui Lake resources to make its visibility greatly increased.Hengshui Lake has been held in2012 from the beginning of 5,to promote Hengshui,to create Hengshui Lake brand characteristics made a great contribution,but also to enhance the city as a whole laid the foundation for civilization.Compared to the domestic marathon competition,the Hengshui Lake International Marathon event still has its development space,there can continue to improve the place.In this context,this article to "Hengshui Lake International Marathon" as the object of study,combined with the actual situation of Hengshui,to create a marathon brand,to enhance the quality of urban construction,continue to learn from the previous run of the lessons and other events have been problems,For the Hengshui Lake International Marathon to enhance the visibility of the detailed analysis,so that Hengshui economic and so can be driven by growth.According to this purpose,the details of the Hengshui Lake International Marathon Race are analyzed,and the development of Hengshui is analyzed and discussed.The advantages and disadvantages of Hengshui Lake International Marathon are analyzed.Through in-depth systematic analysis,Concluded as follow:1,Hengshui Lake International Marathon need to continue to expand,in this process,Hengshui Lake International Marathon's influence is also deepening,making Hengshui City's economy,society has developed,social business cards will be more abundant,while the protection The ecological environment of Hengshui Lake has played an important role.2,Hengshui Lake International Marathon Organizing Committee set up a more reasonable,but also need to better cooperation and communication,making the event management system more perfect.3,through the analysis of the development of the International Marathon in Hengshui Lake,the gray correlation in the gray theory method is used to know that the largest degree of correlation with the actual investment is planned investment,and the use of gray forecast that the totalsponsorship fee in the next three years Trend,the number of marathon competition steadily increased,half increase in the smaller,mini development faster.4,Hengshui Lake International Marathon run costs are wasted,the brand image of the event and affiliated projects and media publicity need to be further developed.5,Hengshui Lake International Marathon reward situation,supporting the relevant activities,comprehensive protection measures are relatively perfect,but also to be improved.