Research On The Green Consumption Of College Students From The Perspective Of Ecology Moral Education

As the traditional"black development model"creates economic benefits,it makes ecological environmental problems a bottleneck for our sustainable development at the same time.Mr.Xijinping'secological outlook for ecological productivity shows that our country has arrived at the stage of advancing the development of ecological civilization and that it has to push the development from“black”to“green”.On the base of philosophy of the Marxist ecology theory and Chinese and western ecology ethic,ecology moral education is supposed to study green consumption,for which it can provide ethical theories.As significant consumers,college students are the backbone of our country's green development and eco-culture.Their consumption problem is not just about growth and development,but also about the development of our country's development model and civilization.Thus,raising college student's moral accomplishment is important for the green consumer concept.From the view of ecology,this paper firstly explains the basic theory of ecology and green consumption,and clarifies the underlying correlation between these two sides.Secondly,it analyzes the need for green consumption in contemporary college students,and combs out the reality situation of college students' green consumption.What's more,with the grasp knowledge of multiple disciplines,the questionnaire survey which tends to realize the green consumer status of Chinese college students is carried out,showing the low-green consumer willingness to consume green consumption,the low levels of green consumption and the lack of concern about the relationship between consumption and environment.Then the paper analyzes the reasons from the perspectives of society,schools and families,discovering that there are many factors influence college students' green consumption,such as social media,school's consumption education,the culture of consumption,family consumption patterns,parents' education,expression of love,and self-control.Finally,based on the result and ecology moral theory,this paper aims at clearing the goal of green consumer education in all respects,including general green consumer knowledge,promoting awareness of the behavior,green consumer practices,etc.Broadening college students green consumption channels,enabling social schools and college students to promote their own education and develop their own skills,optimizing the school's green consumer education methods and realizing the importance of green consumption education,this paper aims at improving education effects by combining traditional educational methods with new education methods,such as permeate education,environmental education,and practical education.