Analysis Of Jinggangshan Tourists' Choice Behavior With Different Tourist Motives

Jinggangshan is a well-known tourist destination, in the conference and training program of the local large has a great influence on the local tourism industry, tourists visiting jinggangshan in addition to the leisure tourism for the purpose, there is a considerable part of the main purpose is to attend the meeting or training, but home to attend the meeting or training as the main motivation of tourists also is less, especially for behavior research on the choice of this kind of tourists in the scenic spot is not enough mature, therefore, this study has important value and practical significance.The article gives a definition of the behavior and motivation, tourist scenic spots, the concept of the after the design and test of the questionnaire, according to separate the jinggangshan tourists visiting tourist motives questionnaire survey and analysis, analysis of different tourist behavior characteristics of tourist motives. The main part of the paper, aiming at the problem of the choice of tourist behavior characteristics, from the tourists'demographic factors (gender, age, educational background, professional), tourist market, spot choice behavior and its impact on the scenic area of different motivations of tourists, using the method such as Co-plot analysis is studied. Injinggangshan tourists comparative analysis in recent years, different types of scenic area differentiation development, etc, to the chingkang mountains tourist attractions choice behavior and space organization interactional relationship analysis:a mutual influence, choice of tourist attractions and tourism node; Second, choice of tourist attractions and tourist routes influence each other.Conclusions are as follows:(1) Tourists in the majority with men, for the purpose of leisure tourists mainly in 18 to 45 years old age; For meeting or training for the purpose of tourists is mostly between the ages of 30 to 60. Has the typical characteristics of higher education and more for party members, to leisure travel for the purpose of college graduate or above, visitors accounted for 40.5% of the visitors to the meeting or training of these visitors, 73%; Tourists career is given priority to with students, civil servants;(2) In sites selection, visitors to attend the meeting or training learning is affected by geographical and arrange, in jinggangshan travel space range smaller than the other tourists, the tour area is relatively limited at its meeting place or training base near the red spots or leisure places, so the spots at the tomb of the choice is concentrated in the museum, such as CiPing scenic spots, on the first visit rate, the more remote area for the first time visiting the rate is higher. Source of tourists is more dispersed at the same time, comprehensive attraction radius of 527 km, s only 27% of the total local tourists. Distance attenuation law has not become the main obstacle to tourist destination choice. This part of the tourists in jinggangshan stay longer, but the tour area is relatively limited at its meeting places near or training base of red spots or leisure places;(3) In sites selection, for the purpose of leisure sightseeing tourists choose to stay in jinggangshan were relatively short time, its attractions choice than more freedom is widespread, most visitors to Longtan, Huang Yangjie, cuckoo mountain scenic area also showed the visiting plan. At the same time, the tourists source is concentrated in the surrounding areas, comprehensive attract smaller radius of 278 km. Such tourists is it local (47%), including Jiangxi province and the surrounding counties in eastern Hunan province customers give priority to, shows the influence of tourism has not been effective diffusion, distance attenuation law for leisure travel for the purpose of tourist spatial behavior plays a main role.