A Research On The Relation Of Partner Selection On Enterprise Performances Among The High-Tech Small And Micro-Enterprises

Small and Micro-enterprises have become a vital force in economic development. Among them. High-tech small and micro-enterprises are also a strong power in our national innovation system. Because of shortage of funds and the difficulty of technology innovation, High-tech small and micro-enterprises always face the grim problem of existence. In this context, alliance form based on information sharing and cooperation is taken an attention by entrepreneurs as an important strategy measure. However, the current situation of alliance development is not satisfy, the failure rate is still high. Many companies in the critical areas of partner selection lack of professional ability, thus affecting the performance of enterprise. Consequently, by means of questionnaire survey and statistical analysis, we try to explore the relationship among alliance partner choosing, partnership and enterprise performance in order to provide feasible measures to alliance development.First chapter should be needed to describe relevant concept, for example partner selection, partnership, enterprise performance. Secondly, based on the characteristics of "high-innovation, high-input and high-risk", High-tech Small and Micro-enterprises need to explore the alliance motivation and the formation way of alliance. Thirdly, based on the current research, we try to explore the index dimension of partner selection, partnership and enterprise performances, corporate reputation, complementary technology and the choice of compatibility are used for measuring partner selection. Relationship commitment and information sharing are used for measuring partnership. Through the measurement design and empirical analysis, the research finally shows that those different indicators of partner selection including corporate reputation, complementary technology and the choice of compatibility have significant positive effect on enterprise performance. Relationship commitment and the sharing of information mediate the relationship between partner selection and enterprise performances. Among them, information sharing total mediates the relationship between complementary technology and enterprise performance.Based on the research conclusions and present situation of the High-tech Small and Micro-enterprises, suggestions should be given to promote the alliance development by discussing the results. High-tech Small and Micro-enterprises need to improve the attention to corporate reputation; Secondly, increase the cognition about complementary technology among partners, take the initiative to avoid the resources and technology conflict; pay attention to the choice of partner's compatibility, increase the alliance fitness. Finally, Relationship commitment and the sharing of information should be promoted to create a harmonious partnership.