A Research On Profit Model And Profitability Of B2B Electronic Commerce Of Shanghai Ganglian

In the age of advanced internet, e-commerce became a hot spot of development.Among these enterprises, the B2B e-commerce applications between enterprises and enterprises is the most prominent, it gets the attention of many enterprises and gains strong support of the government. However, the main purpose of enterprises is to get profit, and a good profit model can bring sustained and stable interest income for enterprises. Therefore, the study about profit model of B2B e-commerce has become the focus of many research scholars and enterprises. As the vertical B2B e-commerce leader of steel industry, Shanghai Ganglian has extensive customer resources, but with changing environment and demand of the market, the profit model of "membership +advertising" in early period can't adapt to the current development of enterprises.Therefore, including Shanghai Ganglian, steel e-commerce suppliers should actively seek innovation and breakthroughs of the profit model, and develop the growth space of benefits.This text is based on perspective of B2B e-commerce, studies the profit model of Shanghai Ganglian. Firstly, through overview of relevant theories, combining components of profit model, it expands the specific analysis of the profit model's evolution of Shanghai Ganglian. Secondly, through analyzing profitability of the company in the fields of cost and revenues, operating conditions and assets income,the writer thinks the current profitability of Shanghai Ganglian is relatively poor.Meanwhile, by means of comparison and study of competitive opsteel, to analyze profitability of different profit models and provide the future development direction for Shanghai Ganglian's profit model. Finally, according to the analysis of results, this text makes summary and offers corresponding recommendations. Although the profit model of Shanghai Ganlian in the early days was pretty successful, the current profitability under the profit model is getting worse. Shanghai Ganlian should promote features of service, seek new profit point from other sectors, make further innovation and explore suitable profit model for the development of company in the future.