The Research On Corporate Culture Of Company CL

Corporate culture is a value concept that is believed in,advocated and practiced in company.It's also a strategic project that in relation to the current and future development.It's an indispensable internal driving force and strong soft power to enterprise faster and better development.However,any corporate culture is a long-term accumulation and endogenous development,so we need to strengthen and improve constantly.Only in this way,we can make the corporate culture service to company truly,and bring a harmonious atmosphere,effective team,normative behavior,outstanding performance and good public praise.CL Company is an import and export trading company was born in 1952.It has made constant contributions to the country's foreign trade industry and economic construction.In recent years,by adapting to the economic situations,seizing market opportunities,facilitating strategic transformation from the operation of traditional light industrial products to the operation of key resource commodities that are closely linked with the national economic and social development,CL Company has constantly expanded its business world,steadily escalated its business performance.However,because of the current domestic and foreign economic situation is not optimistic and a new round of policy changes caused by the reform of state-owned enterprises,CL Company is faced with a lot of unprecedented pressure and challenge.How to make the corporate culture into corporate core competitiveness that helps company to develop better,it's also put forward higher requirements for cultural construction.The thesis mainly consists of three parts.The first part includes the introduction and theoretical review.The introduction introduces research background,research methods and the framework.Theoretical review includes the definition of corporate culture,main characteristics,main function,and the relationship between the corporate culture and the two big modules of the operation and management.It also includes views about corporate core competitiveness,cultural innovation,and cultural management.In the second part,it introduces firstly CL Company's basic situation,the development of corporate culture,and corporate culture system.Through research analysis,it finds out the problems existing in the CL Company corporate culture construction,and the causes of the problem.In the third part,it puts forward some promotion strategies of CL Company corporate culture construction from four aspects.In addition,it points out some supporting measures of corporate culture construction.Guided by relevant theories of corporate culture,this thesis makes a comprehensive summary of CL Company corporate culture construction.It's a beneficial attempt to the improvement of CL Company corporate culture construction.Besides,I hope my thesis can play certain reference for other companies.