| After more than 30 years of rapid development, China's economic entered to the stage of the new normal. However, the domestic market has great opportunities for development.M company is known for its innovation and diversity of products. After 2009, in the new normal stage, it is needed for M company to change way to growth. In this condition, the company raised high needs and requirement on new product introduction projects. And cross-function team of new product introduction(NPI) projects was under the pressure of both internal and external.Based on this background, this paper intends to study the problems in the operation of the temporary cross-functional NPI team of M company. This paper study the W project from technical side, completes the internal survey on cross-function team. This thesis finally gets the strategy to accelerate project and improve efficiency of team, through the discussion and analysis with the theory of internal marketing, theory of management communication. |
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