In The Simultaneous Release Of The Electronic Product Conference, The Reasons For The Imbalance Of Energy Distribution And The Solution Strategy

Nowadays,electronic product launches have been the important platform of high-tech companies to promote their new products.While with the continuously development of globalization,the demand for talented interpreters is also increasing day by day.Due to the features of high efficiency,real-time and flexibility,simultaneous interpretation is widely used in various launches.This thesis introduces the Effort Model of simultaneous interpretation first,and then taking WWDC 2016 conference as the example,introduces the language features of electronic product launches and analyzes the errors caused by the imbalanced effort distribution in the process of simultaneous interpretation,which included mistranslation,zero translation and disfluency.And according to the practice cases,the author has analyzed the reasons of imbalanced Effort Distribution,such as lack of cognitive knowledge,distraction of special language phenomenon and insufficient of logical ability.Based on the different task models,the relative strategies have been put forward by the interpreter.In the task of listening and analyzing model,preparation before translation and anticipation are helpful to release the stress of listening comprehension.In the task of short-term memory model,multimedia presentation and syntactic linearity help interpreters release capacity requirement.In the task of speech production model,omitting and conciseness help interpretation proceed smoothly.The interpreters should coordinate the three tasks and allocate effort models appropriately,so as to improve the effectiveness of simultaneous interpretation.