Research On Government Supervision Of Micro-business In China

With the development of the Internet economy,with the support of mobile Internet technology,the new electronic commerce pattern emerge in endlessly,of which the most Wechat business development momentum.Wechat business is mobile social electricity,early,Wechat business was that people used WeChat circle of friends and other social networking platform refresh all product information to achieve the purpose of promoting your product,the form is simple,later,with the growing of the Wechat business,it derived more specialized and systematic Wechat business forms,for example,a hierarchical agency undertakes pattern,it has a professional team to guide,also has corresponding backstage software support.The rise of Wechat business industry has not only brought convenience to our life,but also led to entrepreneurship and employment,imbued with a fresh blood to the Internet market.In recent years,more and more people join in the tide of Wechat business venture.At the same time,under the Wechat business rapid development trend,many problems has been exposed,in the face of chaos micro dealer market access,product is good and bad are intermingled,after a series of problems such as imperfect,in order to promote the benign development of Wechat business industry,the government's regulation on Wechat business industry is very necessary.And because the Wechat business industry rapid development and relevant laws and regulations are relatively lags behind,the factors such as consumer consciousness is insufficient,the government's regulation on Wechat business industry is fraught with difficulty.In order to maintain the order of the Internet market,and promote the Wechat business industry sustainable development,to solve the difficulties facing the government regulation to Wechat business industry,government regulators should perfect function,get the role,set up the correct direction of regulation,perfect regulation system,safeguard the legitimate rights and interests of consumers,and ensure the healthy and orderly development of Wechat business industry.In this paper,from the perspective of government supervision,through in-depth analysis of the current situation of government regulation to Wechat business industry,in the face of difficulties and the causes of the formation of difficult,finally to put forward the strategy of government regulation.