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Research On The Development Environment Of Football Industry In Wuhua County, Guangdong Province

Posted on:2018-03-04Degree:MasterType:Thesis
Country:ChinaCandidate:H Z LinFull Text:PDF
GTID:2357330536955987Subject:International business
Abstract/Summary:PDF Full Text Request
Football is the world's largest sport,football industry is the highest in the sports industry output value,the most influential industry.Although the long-term Chinese football industry filled with unwholesome tendencies but in recent years,the football industry has been hitherto unknown attention,the state issued a number of documents to improve the environment for the development of football industry in order to promote the development of football industry.Guangdong County of Wuhua Province as the birthplace of modern football Chinese,a good football culture,not only to create the world number one Li Huitang,is currently the only County Football China cultivate a team in Meizhou Hakka football club,so Wuhua county is one of the most promising development of China football community.But the current development level of Wuhua County Football Industry is still low,to promote the development of football industry,is bound to improve the environment for the development of football industry,so this paper will play in Guangdong County of Wuhua Province industrial development environment research.First of all,analyze the necessity of the development of Wuhua County football industry this study,from the economic development needs of residents,the football culture health needs and characteristics of the cultivation of Wuhua County,it is necessary to the development of football industry.Secondly,through the deductive method,the GEM model of entrepreneurial environment interpretation to the environment for the development of football industry,construct the environment for the development of football industry nine evaluation index,and draw lessons from the Global Entrepreneurship Monitor questionnaire model mature,combined with the characteristics of Wuhua county and the football industry,designed the development environment of Wuhua County Football Industry Survey,in order to as the assessment of environment for the development of football industry in Wuhua County method.Then,the questionnaire survey was carried out in the middle and upper level of Wuhua County,and the collected data were analyzed by descriptive statistics,reliability analysis and validity analysis with IBM SPSS Statistics 21 statistical software.Then,according to the questionnaire data analysis,comprehensive analysis and breakdown of the football industry development in Wuhua county environment mean,finally draw the following conclusions:(1)Wuhua County football industry development environment is poor,there are five main reasons,namely capital source,single enterprise football related government did not put the lack of football industry as industry the development of football related,lack of expertise,lack of football venues and related consulting agencies;(2)the football culture is the only advantage.Finally,according to the conclusion,this paper puts forward the development goals,development measures and development measures of Wuhua football industry development environment.The development measures are as follows:(1)take advantage of football culture,the revitalization of the king's hometown;(2)to strengthen the construction of the football field strength;(3)the introduction,training and development of football talents;(4)increasing government investment;(5)other improvements.Innovation points:(1)from the county level of the football industry;(2)from the GEM model of entrepreneurial environment,construction of the football industry development environment nine evaluation indicators,and used the method of questionnaire survey the environment for the development of football industry,to make up for the problems of County City Football Industry development lack of environmental data.
Keywords/Search Tags:Soccer Industry, industrial development environment, Wuhua County
PDF Full Text Request
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