Reconstruction Of Audley's Corporate Culture

This paper discusses the construction of enterprise culture and the related theories, including the connotation of enterprise culture, the function of enterprise culture in China, the development trend of enterprise culture, enterprise culture connotation, the content that company culture builds, principle and influence factors, and analyzes the necessity of.developing enterprise culture construction. Then based on the Austrian Deli company as the research object, analyses and introduces the company's background and strategy, through the investigation and review of Austrian Deli corporate culture reconstruction in spiritual culture, system culture, material culture, behavior culture problems. Then, combining with the Austrian Deli corporate culture reconstruction case, put forward Deli corporate culture reconstruction of the overall train of thought and guiding principle, discusses the Austrian Deli company spirit culture, system culture, material culture and staff behavior culture reconstruction of the specific content. Then, this paper discusses the Austrian Deli corporate culture and the implementation of security, at the tissue level, Austrian Deli company to establish the enterprise culture construction work group, the establishment of corporate culture communication network, set up enterprise culture construction funds. In the system level, the Austrian Deli company to improve company performance appraisal and compensation incentive system, the formulation and implementation of employee behavior standard system, improve the product quality guarantee system. In personnel level, Austrian Deli company selection transformational talent as enterprise culture construction's leadership, and adjust the enterprise leadership evaluation index. Deli business culture implementation is divided into propaganda; organize the implementation phase, implementation stage and the correct sound stage five stages. Finally, this paper evaluated the Austrian Deli corporate culture effect from the staff of the two aspects, which are enterprise cultural identity and enterprise customers on the company products and service satisfaction.