The Situation Analysis And Countermeasures Of Yichun's Inbound Tourism

In recent years,the development of inbound tourism in Jiangxi province has been relatively slow.It belongs to the less developed region.Yichun City located in the northwest of Jiangxi Province.It has abundant tourism resources,however,the development of inbound tourism in Yichun is unsatisfactory.This thesis is based on reading and collecting a large number of relevant references at home and abroad.According to the data provided by Yichun Travel Development Committee and the Internet.I design and dispense questionnaire from the demographic characteristics,the source characteristics,the way to get tourism information,tourism mode and motivation,consumption characteristics,satisfaction and travel preferences and other aspects.This paper objectively obtained the current situation of the development of inbound tourism in Yichun,through analyzing and arranging the questionnaire.Through the above analysis,It is concluded that there are some problems and deficiencies in the development of inbound tourism in Yichun:the tourist market of inbound tourist in Yichun is single,the Structure is not reasonable,the intensity of external publicity is not strong,the effect is not obvious,the tourism motivation of Inbound tourists is not balanced,the consumption level is low,the consumption structure is not reasonable,and the satisfaction is not high.Aim at the problems and deficiencies in the development of inbound tourism in Yichun,Based on the advantages of Yichun,from the tourism products,market,supporting facilities and management support aspects,put forward that Yichun should vigorously explore the "Chinese market" as the core of the overseas market,vigorously develop different kinds of special tourism products,the core is the "Zen";improve the supporting facilities,improve management and security and provide safe travel services and a good tourism environment,and finally promote the rapid development of inbound tourism in Yichun.