Research On The Development Strategy Of The Inbound Tourism Market In Henan Province

Inbound tourism is not only an important index of comprehensive strength of a country or regional tourism,but also is an important way to absorb foreign exchange income and employment opportunities.Henan province is rich in tourism resources,whether cultural or natural resources are sufficient to support the tourism development in Henan province.However,after analysis,while inbound tourism continues to expand the scale of Henan province,the status is still in the after in the country's 31 provinces.Under the situation of the countries strongly support the development of tourism,Henan province should strive to promote the development of tourism in Henan province,in the expansion of tourism in Henan province on the basis of the original advantages,by virtue of this "East wind".On the basis of research results at home and abroad,the paper analyzed the conditions for developing inbound tourism market in Henan province from the advantage and disadvantage aspects.According to statistics,this paper used geographical concentration degree and Pro-scale analysis method to discuss the current situation and existing problems which include the scale of inbound tourism market of Henan province,the structure of the inbound tourism source markets,the distribution structure of inbound tourists around the city as well as the the consumption level and structure of the inbound visitors and other aspects.Paper finally gave the strategy recommendations of the development of inbound tourism market in Henan province,such as positioning of the inbound tourism target market,subdividing the inbound tourism market,determining the "point-axis" system,developing of tourism products,spreading tourism image,and establishing the public service system ect.