Gannan Red Tourism Research And Government Action

Red tourism refers to commemorate the revolution,monuments and revolutionary spirit carried the connotation,the basic form of modern tourism,organization and reception of tourists sightseeing,learning revolution historical knowledge,to accept the revolutionary tradition of education and spirit,experience increased tourism activities,that is red revolutionary spirit and the crystallization of modern tourism economy,and thus the red tourism has significant Chinese characteristics.Development of red tourism,for consolidating the party's ruling status,carrying forward the great national spirit,strengthen young people's ideological and moral education,building a socialist advanced culture,and promote economic and social development of old revolutionary base areas,improving people's living standards,are of great significance.In the 21st century,in a high-level government promotion,each to commemorate the revolution set off a vigorous development of red tourism boom.Because of the public nature of government-led development of red tourism factors red tourism product has a lot,even in the long run,can not replace the role of government.In China red tourism development process,especially government-led,red tourism can be said is typical of government-led development of the industry.Study on Government Behavior and red tourism is conducive to improving the public service functions of government,strengthen the protection of red tourism resources to promote the orderly development of the red cultural tourism.Taking Gannan red tourism development of government behavior for the study,according to "ask questions?analyze and solve problems" the research ideas,integrated use of literature analysis,field visits,questionnaires and other methods of Gannan red tourism development government behavior analysis.New public management theory,public service theory and cultural industry theory,combined with the relationship between government action and the Red Tourism of Gannan red tourism development,management and protection of the government's actions targeting the role of clear government to Ganzhou Case carry out field research through questionnaires,summarized and analyzed the present situation of gannan red tourism management as well as the main problems,namely red tourism public administration system needs to be improved?less red tourism supply of public goods and services?red tourism resource protection efforts need to be strengthening?poor red tourism brand marketing effects,and to find the gannan red tourism lag causes and propose countermeasures targeted.