HD Company Marketing Strategy Research

HD company main business for the design, manufacture and sales of industrial valves, has been formed with gate valve, ball valve, globe valve, check valve, butterfly valve, regulating valve, safety valve, nuclear valves and wellhead equipment of nine series of products, widely used in energy and electric power, oil and gas industry, chemical industry, water treatment, paper and other industries. HD company's development strategy is the strategy valve industry leader position, become the strongest comprehensive strength of a full set of domestic industrial valve solutions provider, and actively participate in market competition in the world, to realize the globalization strategy of the company.To consolidate the company in the valve repair and maintain market dominant position in the petrochemical industry, to develop our business to the valve project market and other industries, such as energy and electric power, oil and gas field, and ultimately achieve "a full range of valve solution" target, how to develop effective marketing strategy is particularly important. This article from the HD company's own interpretation of the Angle of the success of the marketing strategy and the existing problems, To hold the characteristic of industrial products marketing strategy, the use of marketing strategy of environmental analysis, the classical theory of STP marketing strategy of HD company's products to the market segmentation, target market selection, market status. Combined with HD company marketing environment and competition have advantages and disadvantages of expansion cruise marketing strategy analysis and find the problem.According to certain steps in marketing strategy formulation, based on the current industry characteristics and development stage and the development strategy of HD company, marketing strategy plan optimization, finally realizes the increase of the total amount of marketing, the marketing level of leap, strive for the same industry between the strong competitive position.In this paper, starting from the present situation of HD company marketing strategy, analyzing the problems existing in the marketing strategy, marketing strategy for the lag of existing in the marketing concept, market segmentation of rough and so on to analyze specific issues one by one; From HD company marketing strategy implementation by analyzing the outer environment, for marketing, marketing strategy formulation and micro in the concrete implementation of the macro environment, industry environment, competitive advantages and disadvantages, and HD products from the product development strategy, channel strategy, marketing strategy, promotion strategy four aspects as clear as to meet the requirements of their own company's marketing focus, puts forward solutions to a specific marketing strategy, and implement a full range of solutions for the company.