Research On The Evaluation System Of Urban Competitiveness Of The International Convention And Exhibition Center

Convention & Exhibition industry is usually known as “The city of bread” and “ economic barometers”,Which plays a great leading role in the related industry and economic development.And it becomes the new kinetic energy for urban economic development.In the famous “Convention & Exhibition City” of Geneva,Hanover,MuQi black,New York,Paris,London,Singapore and Hong Kong,Convention & Exhibition industry undoubtedly brought directly to theirs earnings and economic prosperity.In addition,Convention & Exhibition industry also play an important part in accelerating the process of city opening to the outside world,promoting the city's image and influence,promoting the city infrastructure construction.With the development of Convention & Exhibition industry,the chaotic phenomenas of blindly constructing the pavilion,repeatedly doing the exhibition and booth collapsing are emerging in an endless stream,which causes the waste of resources.Worsely,it will be very difficult for china to become a strong Convention & Exhibition country from just a big Convention & Exhibition country.According to the article,the causes of this phenomenon are various.The main reason is lack of scientific evaluation system,which can let Convention & Exhibition industry stakeholders suit the remedy to the case and find a reasonable drawing on the successful experience of the developed Convention & Exhibition city.The article is based on basic theory such as the central place theory,IMD model,diamond model,GEM model,bowstring arrow model and previous research.Then,using the factor analysis method to build an competitiveness index system of international convention and exhibition center city.Eventually,Combined with the analytic hierarchy process,forming a set of scientific,operational competitiveness evaluation model of international conference and exhibition center city.From the current situation of the development of exhibition industry,the article takes Guangzhou as an empirical analysis case,and analyzing its differences with Shanghai,and Paris.The result shows that Guangzhou is sadly lacking in internationalization,brand,specialization,standardization,etc.Based on competitiveness index system,the article points out that guangzhou should strengthen practice from the following six aspects: Macro policy guidance and perfecting the public service system;Setting up the management service consciousness and improving the level of venues service;Playing function of intermediary organization and promoting the development of industry standards;developing Convention and exhibition enterprise strength and attracting foreign investment company;Fostering international conference and exhibition brand,accelerating the internationalization process;Optimizing the environment of market business and improving degree of opening to the outside world.The rebuilding of International conference and exhibition center city competitiveness evaluation system is not only provide a new angle of view for later study provides,but also provide reference for the development of exhibition industry in Guangzhou.It has certain theoretical and practical significance.