Research On The Influence Of Enterprise Logistics Capability On Enterprise Performance

Logistics and the operation of e-commerce enterprises are inseparable.But with the rapid development of e-commerce,goods damage and delivery delayscaused by uncontrollable factorshappenfrequently,which leads to increaselogistics costs.And logistics has became one of constraints of the developmentof e-commerce enterprises.In order to improve the logistics capacity of enterprises and reduce logistics costs,many e-commerce companies start to enlargeinvestmentto self-built logistics.Basedonthisbackground,how to define the logistics capacity of self-logistics e-commerce enterprises,how to evaluate the performance of self-logistics e-commerceenterprises and theeffect of logistics capacity on enterprise performance has became the focus of many enterprises.Firstly,the concept of logistics capacity of self-logistics e-commerceenterprises was defined.Logistics capacity includes distribution capacity,information ability,quality ability and innovation ability.Distribution capacity,including product delivery timeliness,integrity,coverage and delivery flexibility,is the fundamental logistics capabilities.Information ability,including the connection of logistics information system and other information systems,logistics query and tracking information service,advanced information technology and information data processing speed,is the bridge of logistics capacity.Quality ability,including business proficiency,on-demand delivery,the convenience to adjust according to time and manner and customer complaints rate,is the cornerstone of logistics capacity.Innovation ability,including technological innovation,differentiation strategies,value-added services innovation,is the inexhaustible motive force to improvethe logistics capacity.Secondly,based on the quantitative and qualitative methods,the performance of self-logistics enterprises was measured from the three dimensions of customer service performance,operational performance and financial performance.And then the relationship between logistics capacity and enterprise performance was analyzed.Thirdly,based on the survey data of 212 questionnaire data,SPSS22.0 and AMOS21.0 software,the normality test,descriptive statistical analysis,reliability and validity test were conducted.Finally,the fitting degree and the model correction were analyzed based on the structural equation model.The research result shows that the logistics abilityof the self-run logistics enterprise has a significant impact on the performance.The four dimensions of logistics capability play a role in operation performance,Among them,the coefficient of innovation is 0.47,which affects in the greatest way;Distribution capability,quality capacity,and innovation capacity all have significant impact on customer service performance,the coefficient of distribution capacity affects most,which is 0.58,the information capacity has no significant impact on customer service performance;Innovation capacity has a significant effect on financial performance,distribution ability,information ability,and quality ability have no significant impact on financial performance,but it can affect the financial performance ultimately through the intermediary role of the operation performance.