Research On Financial Strategy Of Real Estate Qingdao BM

Central economic work conference in December 2016,"the house is used to live,not to fry"scientific positioning.Stressed the importance of promoting the real estate market stable healthy development of our country,the claim from the factors of production,establish suitable for China’s national conditions,follow the rules of market operation of real estate construction of basic system and the development of long-term supply mechanism.National level accurate judgment,the real estate industry as the support of economic and social development and improve people’s livelihood environment important carrier,its formation development experience a long process.With the advent of the era of information,industry technological innovation speed is accelerated,the external competition environment is more varied.As one of Qingdao city large-scale real estate enterprise,Qingdao BM Real Estate Company is an important part of the real estate industry of Qingdao city.Environment it is in this context,this study BM Qingdao real estate companies as the main body in the case,from the enterprise life cycle theory,analysis of enterprise in stage,put forward to optimize the BM real estate companies mature enterprise financial strategy,fundamentally improve the BM real estate company’s financial management ability,realize the healthy development of real estate enterprises to obtain sustainable core competitiveness.This research is to supply side structural reform as the background,system analysis,case analysis and normative analysis,macro analysis and micro analysis method to explore the real estate company’s financial strategy optimization issue.Introduced the research purpose and meaning,related research at home and abroad,to explore the research based on the main methods and content;From the company’s overall development situation of statistical data analysis of Qingdao BM real estate company’s overall financial and debt structure,debt paying ability,operation ability and profitability;Around the new financial strategy of enterprise financial strategy management and application,personnel quality,the implementation of basic aspects of teasing out the Qingdao BM problems existing in the real estate company’s financial strategy;Using PEST analysis,five model and SWOT analysis method to explore the BM Qingdao real estate company’s financial strategy optimization of the external environment,competition environment and enterprise strengths,weaknesses,opportunities and threats;BM real estate company,from the perspective of the enterprise life cycle,design mature financial financing strategy,investment strategy,dividend distribution strategy;From the integration ability,control system,incentive mechanism,evaluation system,team construction dimensions such as the company’s financial strategy optimization strategy is proposed.