The Research Of The Equalization Of Tourism Public Service And Its Evaluation

Urban tourism public service has become an important standard to measure whether a city's tourism industry is mature and developed.During the National Twelfth Five-Year Plan period,our country has basically improved the tourism public service system.However,with the rapid development of tourism,tourism activities have become more popular,more normalized,and more individual,as individual tourists,their psychological maturity increased,the demand for travel information services growed with each passing day,urban tourism public service is facing new challenges.In addition,the National “Thirteenth Five-Year” Tourism Public Service Plan put forward the tourism public service should adhere to the people-oriented,pay attention to fair,global coverage,to build a shared tourism public services to promote the people's livelihood.Under such a background,it is an important strategic task to promote the equalization of public service in urban tourism.In the face of the contradiction of regional imbalance in the development of tourism public service.it is urgent to explore the development path in the theoretical level and practical level.Therefore,it is very important to study the equalization of tourism public services.As a preliminary study on the equalization of tourism public services,the paper on the research of the equalization of public services theory as the foundation,combined with the characteristics of tourism public services,to study the key The content of the tourism equalization of public services,and the relationship between the various subsystems.And to build the evaluation index system of tourism public service equalization,,and on this basis,using the methods of quantitative analysis of the data,the evaluation method system of the comprehensive evaluation method,the GIS similarity and the evaluation system of the coefficient of variation,to evaluates the equalization degree of tourism public service.Based on the results of theoretical research,this paper takes 17 districts and counties of Shanghai as the object of empirical analysis,national tourist resort area,in order to analyze and evaluate the current situation of Shanghai tourism public service equalization,and to verify the construction of the evaluation system...