Study On Tourism Development Of World Heritage Site Ayutthaya Historical Park:A Perspective Of China's Tourism Market

Tourism industry has become one of the most important economic factors around the world and also plays a crucial role in international tourism industry.Started in 1960,tourism industry in Thailand has grown rapidly in a short period of time with an outstanding performance.Tourism industry in Thailand a big revenue and created a lot of job opportunities.Moreover,the development in tourism has helped the country to rehabilitate its own history and culture.In 2015,Thailand had a full development in tourism industry:30 million visitors travelled to Thailand and brought more than $9 trillion dollars income for the country.The large numbers of tourists came from China.World Heritage Sites are important tourist attraction in Thailand.Ayutthaya Historical Park is one of the most fascinating cultural heritages in Thailand because it is surrounded by the beautiful scenery from Thai' s history and culture.Ayutthaya has a potential in tourism develop and attract more visitors.This paper studies on the tourism development of Ayutthaya Historical Park from the perspective of Chinese tourism market.This study points to the condition of Chinese tourists and the tourism development of Ayutthaya Historical Park about the problems of travelling for Chinese tourists and the strategies to solve the problems.Researcher consulted with the related organization and asked local people to get the correct information.Researcher uses the questionnaire and interview to understand the need and satisfaction of Chinese tourists.Author hopes that this paper will be helpful Ayutthaya Historical Park' s further tourism development.