HB Development Strategy Research

Thirty years of reform and opening up in the tide of market economy baptism,China's private enterprises growing up now,the private economy has become an important part of the economy of our country,can be said to have half of the country is our country national economy.Private enterprise is the main force to promote China's economic and social development,the healthy development of society to absorb new employment personnel,stimulating private investment and consumption,adjust and optimize the industrial structure,promote the rapid development of social productivity plays an important role.Especially the external environment is very complicated day by day,Supply side structural reforms to succeed and realizing well-off society all-round are the tasks,All is closely connected with private enterprise,Therefore,It is worth to study the development and management problems of private enterprises.Over the past 30 years,China's rapid economic growth,accelerating the process of urbanization,urban and rural residents' consumption structure upgrade,brings the prosperity of the real estate industry,also bring vitality to architectural decoration industry.But in recent years,China's economic growth is slowing,the complexity of the world economic situation affected the real estate industry development,and property of architectural decoration industry is facing unprecedented challenges.And architectural decoration industry low barriers to entry,most small and medium-sized enterprises in developing only with experience to operate,They have no clear development strategy for the future,Price is the main means of competition among enterprises,makes the increasingly fierce competition and risk.At the same time,the industrial process,urbanization and One Belt And One Road have also brought opportunities to decoration industry.In the face of threats and opportunities coexist survival environment,architectural decoration enterprises to choose the correct development strategy,optimizing and integrating its own resources,to ensure that enterprises in the fierce competition get sustained steady development,has become a problem decoration enterprises urgently need to consider.This it can be see,The development strategy should be the focus of HB's leadership-level consideration.In this paper,based on the architectural decoration industry development present situation and the trend of future development,combining with the situation of the strategic management theory and actual situation,Analyze the external and internal environment.First of all,the thesis introduces the research background and research significance,then i use literature analysis,Review the relevant research achievements of the paper,based on this,puts forward the main content of the thesis and the research idea.Secondly,By using analysis tool of SWOT and five models,Analysis environment of internal conditions and external about HB company,combining with the current macroeconomic situation and architectural decoration industry development environment,proposed the strategic target of HB company,the overall strategy and competition strategy.Finally,to ensure the overall strategy implementation,and put forward,including optimization of organizational structure,to strengthen the construction of corporate culture etc,to ensure that the overall goal realization.The paper for HB company identify itself and the external environment,clear development direction in the future have very good theoretical guidance,at the same time,To provide the reference for the development strategy of the company and the implementation of development strategy in the new situation.