Research On The Inbound Tourist Market Of Shandong Province Based On Dynamic SSM

With the rapid development of tourism industry and the improvement of China's international status,in recent years,more and more people like to travel to China,China has become one of the main tourist destination in the world,and it is estimated that by 2020,China will become the world's number one tourist destination country.Under this trend,therefore,study of inbound tourism is becoming increasingly important,especially the study of inbound tourism market.Because it is an important indicator that measures a country's or region's economic strength,it reflects a national or regional's international influence and tourism development level,it is an important way to show the international tourism image to the whole world's tourists,it is also a barometer of international tourism destination image.Shandong,as one of China's most important tourism city,it's geographical position is superior,and it has numerous tourism resources,the development of inbound tourism is also in good condition,it has an important position in the whole country,but compared with domestic travel and other provinces and cities,the inbound tourism in Shandong province still exist a large gap,it is a large province of tourism resources but the status of the province is very disproportionate.This also reflects that the degree of Shandong tourism' opening up and international level is not high,the development of inbound tourism market is not yet mature,the market space and development potential is very big.So this paper chose Shandong province as the research object,and use an innovative dynamic SSM model to study the ten years' development situation of inbound tourism market in Shandong province,to provide reference and guidance for future development of the inbound tourism market in Shandong province.The content of this paper includes the following parts:The first part: first of all,from the necessity of tourism market research,the development of China's inbound tourism,the development of inbound tourism inShandong province three angle to describes the research background of this article,lays the foundation for inbound tourism research in Shandong province;Then expounded the research's theory significance and practical significance,and then to introduced the research's mentality and the research content in detail,the last is the research's method and technical route.This part is mainly about the introduction of the thesis topic selection and the construction of the whole research framework,which provides the basis for the next research.The second part:this part mainly carries on the reorganization of the domestic and foreign research literature,both domestic and foreign tourist market research literature were analyzed,especially inbound tourism market research,summed up the domestic inbound tourism characteristics of market research and the progress made in inbound tourism market in recent years of Shandong province,provides guidance and reference to the research of inbound tourism market in Shandong province.The third part: this part is mainly to introduce the commonly used methods of inbound tourism market research in recent years.Through the comparison of various research methods,we ultimately determine the method that used in this paper-the SSM method,then introduced the traditional SSM method in detail,including its basic principle and model construction.Then we improved the dynamic method by adding the time variable,and making it a dynamic research model.The fourth part: through the processing of the collected data,we can draw a conclusion of the development of the inbound tourism market in Shandong province.Using SSM methods,from the market share,competitiveness of the market and market structure to carried on the overall and dynamic evaluation of the inbound tourism market in Shandong province,and summarizes the development of inbound tourism and the characteristics of the tourism market in recent 10 years of Shandong province.Finally on the basis of detailed analysis of the market,the inbound tourism market in Shandong province can be divided into four categories,advantaged market,zhaoyang market,the market to be developed and declining market.The fifth part: according to the development and classification of inbound tourismmarket in Shandong Province,the article gives the overall marketing strategy and segment market strategy from two aspects,the overall market and the segment market.The sixth part:conclusion and prospect.This part summarizes the study achievements of inbound tourism market in Shandong province,analyzes the innovations and deficiencies existing in the writing of this paper,and the prospects are put forward on the development of subsequent.