Research On Rural Tourism Development In The Rocky Desertification Area Of Hechi,Guangxi

In China,rural tourism with modern significance is a kind of tourist activity;its purpose is visiting the country scenes,which is different from urban landscape,scenic spot and overseas travelling.With the rapid development of industrialization,urbanization and agricultural modernization,rural tourism is becoming more and more popular.Under the background of global tourism development,rural tourism is one of important parts of national industry development because of its characteristic and influence.In recent years,with increasing economic power of China and upgrading in living level,rural tourism is still making progress.Local peasants are the main bodies of rural tourism market.The lack of farmers’ skills in operating management and standard service are the main causes for "small scale,decentralized management and lower level".These causes are seriously affected to the healthy development of rural tourism.Meanwhile,the content and extension of rural tourism are more and more expanding.Consequently,how to regulate the rural tourism service mechanism,how to enhance the service quality,and how to improve the stronger multi-service capabilities,they have a bearing on the sustainable development of rural tourism.What’s more,it is very important for fostering new economic growth point in this new normal.Hechi is the typical rocky desertification area in Guangxi,China.On the other hand,it is the typical mountain pastoral area in South.Rural area is the main part for tourism resource and tourist destination.There are very rich on natural resources and humanity resources,such as the scenery with mountains and rivers,unique folk custom,happy country life and excellent ecological environment.These places own the exceptional advantages for rural tourism development,with being strongly attractive to visitors.However,this place is also belonging to the fragile ecological area of Karst Mountains,and most important area for poverty alleviation work.For this reason,rural tourism is developing and growing well in these areas,which is taking into account both ecological environment and farmers’ welfare.The thesis is including six parts.Chapter one is introduced the research motivation,new situations and opportunity confronting,research significance,innovation point,research method and procedures.Chapter two is to presenting the main research status of rural tourism at home and abroad.Chapter three is comprehensive reviewing to the current situation of rural tourism in Hechi;it is also emphatically analyzing the basic conditions,growing trend and efficiency.Chapter four is analyzing on the main problems and the serious situation,and then,it is dissecting the factor of rural tourism of Hechi.Chapter five is putting forward soma ideas and countermeasures.Chapter six is introduced the main characteristic and deficiency,it also have a prospecting for further research.