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Research On The Evaluation Of Recall Effect Of Defective Consumer Goods Based On The Perspective Of Government Regulation

Posted on:2018-08-20Degree:MasterType:Thesis
Country:ChinaCandidate:Q C XuFull Text:PDF
GTID:2359330518986271Subject:Management Science and Engineering
Abstract/Summary:PDF Full Text Request
With the rapid development of science and technology and the coming of innovation time,many products are springing up into the market overnight.Human beings'living standards have been improved a lot and their living styles have been changed.When people enjoy the service provided by products,they are also facing risks of personal and property damage caused by product's defects in design,manufacturing or description;In addition,according to Maslow level of demand,human beings need product safety more than physiological needs.Based on the two main reasons above,people began to pay more and more attention to product safety issues.Thus,defective product recall system came into being which originated in United States' auto industry.Ralph Nader.as the father of modern consumer movement,promoted the implementation of it.Defective product recall started late in China and also originated in auto industry.Chinese government began to implement the "Administrative Regulations on Recalls of Defective Products" on January 1,2016.which showed the recalled defective products had been widened from automobile products and children's toys to electric products and children's products.At present,relevant supervision department of Chinese government have carried out the measures of the;"Administrative Regulations on Recalls of Defective Products" including establishing the monitoring system,providing expert risk assessment,informing the producers to inspect the defective products and assisting producers to recall the defective products,etc.,which based on the experience of recalling the defective products gathered by the countries such as Europe,America,Japan and South Korea,combined with the national conditions.However,the supervision of recall have not been executed systematically.The article 25 of the "Administrative Regulations on Recalls of Defective Products" clearly states that the manufacturers of the local provincial quality inspection departments shall supervise the implementation and the producers shall be ordered to make corrections once not in accordance with the present measures.AQSIQ defective product administrative center have pointed out that they will strength oversight over the implementation of the recalling and supervise the producers to implement the recalling activities to every position on 26 December 2016.The performance evaluation of the recalled defective products,therefore,have been an extremely urgency for the development of Chinese recall systems.Based on the perspective of government regulation,I establish a set of index system to evaluate the effect of recalling defective consumer goods.Actually,it's important to rely on many other researches of the recall of defective products and public policy evaluation,and the actual experience that I have obtained from participating in the activities of recalling defective products;Then,I focus on using AHP(Analytic Hierarchy Process)to determine the index weight;After that,I attach great importance to explain the specific meaning of the indicators and the ways of obtaining the second-level indicators,quantification and scoring process.Compared with the existing index system,this paper selects the indicators to be more comprehensive and scientific.In the process of obtaining,we mainly introduce the calculation methods of the network public opinion indicators based on the fuzzy comprehensive evaluation model.In addition,the questionnaire is used to calculate the indicators of consumer satisfaction,government satisfaction and producer satisfaction.The reliability and validity of the questionnaire are considered before the analysis of the questionnaire data which are used to ensure the reliability and reliability of the questionnaire;Finally,this paper taking "Nanjing potato House Trading Company recalls shoes" for example.Apply results of research to example and analyze the results.The actual case of the establishment of the recall effect evaluation model is applied to the example and we analysis the conclusions.
Keywords/Search Tags:recall effect, analytic hierarchy process, fuzzy comprehensive evaluation model, evaluation research
PDF Full Text Request
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