Research On Cultural Improve Of HX Co.,Ltd

Since twenty-first Century,the transformation of the competition between enterprises gradually from the explicit hard power competition to invisible soft power competition,enterprise culture as a special kind of management mode,its importance is becoming increasingly prominent,has become one of the important lifeline of enterprise.In recent years,the research of corporate culture has gradually become a hot social topic,culture is regarded as the fundamental driving force of economic development,the promotion of international trade by means of culture,has become an important means of marketing.The selection of HX company as a case study,the use of "three levels of understanding of law" on the cultural construction of HX company conducted a comprehensive understanding and detailed,and then through the "Denison organizational culture model" four dimensions of corporate culture is analyzed and evaluated,sum up experience,find the problem.HX company enterprise culture construction work is successful,has formed a system of culture philosophy,within the organization to reach a consensus among the members of the unified thought,established the core value concept,and effectively affect the organization of all the members of the thought and behavior,has become one of the most important productive enterprises.Although the cultural construction of HX company in the overall success,it is worth learning and reference for other enterprises,but there are also some problems,such as lack of innovation work mechanism,evaluation mechanism is not fully played no role in uniform,employees and trade unions etc..To solve these problems,the main recommendations are to establish scientific innovative mechanism,the introduction of scientific culture evaluation mechanism and give full play to the role of employees and unions in the corporate culture construction etc..