A Study On The Performance Management System Optimization Of M Real Estate Company In Shanxi

At present,most of China's Real Estate Company,for sales staff assessment,only limited to its sales performance,it is difficult to fully mobilize the enthusiasm of marketing staff.Employee performance appraisal,belongs to the internal management,its role is to make a comprehensive,accurate and reasonable assessment on employees' work performance,and according to the evaluation results to motivate the Real Estate Company so as to achieve business goals,promote the development of the company.Performance appraisal is an important reference for the enterprise to determine the remuneration of employees,to carry out staff training,job placement,to stimulate the enthusiasm of sales staff to expand the business market has a key significance.Based on the domestic and foreign marketing staff performance and performance appraisal on the basis of theoretical research,summarized the concept,characteristics,function,performance appraisal process,and KPI key performance indicators and the Balanced Scorecard(BSC)theory.This paper analyzes the problems of the performance evaluation of the sales staff of Shanxi M Real Estate Company,which is the performance evaluation index design is not strong,the performance appraisal and evaluation is not scientific,and the performance evaluation results are not comprehensive.On this basis,this paper constructed the Shanxi M Real Estate Company sales staff performance appraisal system,including performance appraisal index system,performance evaluation index system of weights,performance appraisal feedback and interview,the results of the application of performance appraisal system.The performance evaluation index system of the sales staff and the sales staff performance evaluation indicators were designed.The application of the performance appraisal system of sales staff includes the application of compensation and benefits,the application of training development and the application of job promotion.Finally,the paper puts forward the safeguard measures of Shanxi M Real Estate Company sales staff performance appraisal system operation,namely the company leadership's attention and support,strengthen personnel training to improve the understanding of the performance evaluation system,strengthen the integration of performance appraisal and corporate culture.The innovation of this paper is,by using the theory of the balanced scorecard method,AHP weight determination method,the 360 degree performance appraisal method and so on,Shanxi M Real Estate Company sales staff performance appraisal system was established,to improve the traditional model of the original sales staff performance appraisal,the interests of the organization of Shanxi M Real Estate Company with the sales staff's personal interests effective link,which has a certain guiding significance to improve other real estate enterprise sales staff performance appraisal system.