Research On The Development Path And Strategy Of China's Insurance Brokerage Company

In our country,insurance brokerage market is at the early stage of development,insurance brokers partly due to blocked or own business development bottlenecks and error of its function and market positioning,make its loss of insurance broker's the most essential role,and also makes the development of our country insurance brokers in a vicious circle.On the basis of combing the relevant research literatures,we set up the research framework of the development path and strategy of China's insurance broker company.This paper first summarizes the main functions of the insurance broker and the necessity of the development of insurance brokers in China,and outlines the development process of China's insurance brokerage industry.Then by specific data analyzing the development of the insurance brokerage market in China,and analyzes the causes of the problems in its development.Based on the characteristics of the overall development of insurance brokerage firms,we selected the typical cases of industrial insurance brokerage and nonindustrial insurance brokerage to do a detailed analysis.From the company's market positioning,competitors,advantages disadvantages,opportunities and threats to analysis company's development path and development strategy.Finally,based on the above analysis put forward the development suggestions of China's insurance brokerage.The conclusion: Industrial insurance brokerages should focus on their service sector,from longitudinal transverse extension,at the same time pay attention to recruiting talents and cultivation,development of market and profession.To nonindustrial insurance brokerages,first and foremost should establish a long-term business philosophy,reasonable service orientation,insist on developing stronger and bigger.The conclusion of this paper has a certain reference significance for the insurance brokerage firms to determine the direction of development,market positioning and development strategies.