The Research On The Competitive Strategy Of H County Branch Of Construction Bank

With the accelerating pace of global economic integration,the application of Internet has become more thorough in the human society,the implementation of the domestic financial diversification mechanism,the competition in the financial market is becoming increasingly fierce.In the financial sector,the domestic and the world are influential four big state-owned banks,although not yet shaken dominance,but suffer from the market impact is hitherto unknown.Under the conditions of economic transformation and urbanization process,it is urgent and necessary to study the development strategy of the four big state-owned banks in the county.Only through the correct development strategy,in order to ensure the four big state-owned banks to expand its influence in the the county market which enrich development potential,attract and stabilize the quality customer community,enhance the market competitiveness in a specific region.In this paper,combined with the actual situation of the competition in the Construction Bank H County branch,the competition strategy of H County branch is studied.Firstly,analysis the macro environment and micro environment of H County,Shanxi Province,using the PEST analysis framework,EFE matrix and IFE matrix method,the Construction Bank H branch in the environment and the advantages and disadvantages,opportunities and threats of the qualitative and quantitative analysis and evaluation,and establish the SWOT matrix.Secondly,using the SWOT matrix and QSPM combination of qualitative and quantitative evaluation,determine the competitive strategy of Construction Bank H branch,and expound the differences of competitive strategy and business model optimization of competitive strategy which are selected,finally puts forward some suggestions on implementing the competition strategy,including improving the management system,competitive strategy the implementation of scientific and technological innovation,supporting market promotion activities and enhance the development of inclusive.Based on the theory of competitive strategy research at domestic and international,combined with the branch of the Construction Bank H county's current situation characteristic,Within the framework of the overall development of the Construction Bank.Research The competitive strategy of H County branch in the area is studied,and the concrete measures are put forward,which has obvious practical guiding significance,the Construction Bank H branch to enhance market competitiveness,enhance the ability of sustainable development has a certain reference value.