Guangzhou Car-rental Management & Its Policy Performance Evaluation

The car-rental industry is emerging as a new type of traffic service industry in China,meeting people's personalized needs for travelling in daily life and business activities,insuring transportation service in major social activities,and has become an increasingly important part of China's comprehensive transportation system.However,there hasn't been national laws and regulations being introduced into car-rental industry so far,some provinces and cities have issued regulations on their own,the differences between these regulations can not be ignored.As an emerging industry,there has not been qualitative and quantitative analysis being adopted in the research of public car-rental management policy or its evaluation.Guangzhou is an important central city,an international trade center and a comprehensive transportation hub in China,the car-rental industry is envisaging a bright future in Guangzhou.However,the car-rental industry in this city is still in the initial stage of development,being confronted with many difficulties and problems.Administration Measures for Automobile Lease in Guangzhou is the main basis of car-rental industry management in Guangzhou,according to this regulation,the city applies the record management system to car-rental companies and their vehicles,relevant evaluations of the implementation effect of this regulating approach has not been carried out yet.This paper uses research methods such as document analysis,survey research,comparative analysis,quantitative analysis and qualitative analysis,by summarizing the development of domestic and international car rental industry development and management features,provides relevant reference for the city of Guangzhou,analyze the characteristics of the development of car rental industry in Guangzhou City,summarizes the achievements and problems in its management,and applies the existing evaluation system theory to management policy of car rental industry,through the construction of performance evaluation system of Guangzhou's car rental supervision policy,to make quantitative analysis of industry management index and satisfaction,evaluate the implementation effect of Guangzhou's automobile leasing regulatory policy,in order to put forward political,pertinent and workable ideas and suggestions in improving the car rental industry management in Guangzhou city,therefore has important practical value and theoretical significance.