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Research On The Development Of Online Car-hailing Companies Based On Business Ecosystem Theory

Posted on:2018-09-07Degree:MasterType:Thesis
Country:ChinaCandidate:D QiuFull Text:PDF
GTID:2359330536984853Subject:Business management
Abstract/Summary:PDF Full Text Request
With the development of mobile Internet technology,Online car-hailing service applications have come into being,and at the same time,conforming to the policy trend of “Internet plus”,Online car-hailing service companies promote this industry into a rapid development period.At present,the industry of Online car-hailing service has gained some achievements,which promote not only the development of passenger transport service but also the integration of new and traditional formats of the taxi industry,and besides,it makes great contributions to the development of shared economy.However,the rapid development of Online car-hailing service industry also results in numerous problems that restrict the healthy development of this industry itself.Due to the fact that Online car-hailing services have expanded in recent years,and there are a few researches on Online car-hailing service industry,and most of them are about the present situation of Online car-hailing service,marketing strategies,illegal problems,price support and so on,lacking in systematic strategy research.Based on the above situation,this thesis probes into the background of Online car-hailing service industry,the development status and some existing problems,and the author finds out that online car-hailing service companies are in a changing system environment,and thereby the researches on the development of Online car-hailing services should be based on business ecosystem theory.The author of this thesis first sorts out and summarizes the related research results on business ecosystem theory,selects Online car-hailing service companies as the research objects,analyzes the existing problems in the industry development status and development and holds that the Online car-hailing service industry is in a complex and changing system environment,and it is more in accord with the characteristics of Online car-hailing service industry to guide the development of it with business ecosystem theory.Secondly,the author constructs a model of Online car-hailing service company business ecosystem,describes the operation mechanism of the system and then divides it into three sections,that is,core system,supporting system and environment system,which provide ideas to analyze the influence factors of Online car-hailing service company development.Next,in this thesis,the author constructs an evaluation index system of the Online car-hailing service company influence factors as well as questionnaires,conducts research on Online car-hailing service business ecosystem according to the sample data using statistical software,draws an conclusion that the construction of Online car-hailing service business ecosystem has an effect on the development of Online car-hailing service companies,and then gains the key influence factors of Online car-hailing service development,including consumer preference,relevant laws and regulations,investors' input,system value sharing and so on.Finally,based on the key influence factors,the development characteristics of Online car-hailing service industry and the problems existing in the development process of Online car-hailing services,the author puts forward some reasonable advice on the future development of Online car-hailing service industry.
Keywords/Search Tags:Online car-hailing companies, Business ecosystem, Influence factors analysis, Development ideas
PDF Full Text Request
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