Supply Chain Construction And Performance Evaluation For Shandong Tourism Enterprises Under“Internet Plus”

With the development of information technology,"Internet plus" this new concept and mode has become the new engine of the development of all walks of life,supply chain management has become a new scientific management mode.Good supply chain management with "Internet plus " under the background of tourism enterprises should be done,their own strength should be enhanced,the supply chain of each joint industry visibility and market share should be expanded.Through the supply chain of each enterprise resources,information sharing and powerful combination,the competitiveness in the market could be improved,in order to achieve the maximization of the value of the entire supply chain.Based on the literature research,logical analysis,empirical analysis and other research methods,the rational use of "Internet plus" under the environment of tourism supply chain management theory and practice is studied and analyzed in depth,focusing on the analysis of "Internet plus" background down the issue of supply chain management to optimize the tourism enterprises in East.Aimed at the problems and deficiencies of the tourism industry in Shandong,the supply chain management of Shandong tourism enterprises strategy implementation and optimization method should be done to provide some reference to the supply chain management technology in tourism promotion of Shandong tourism enterprises.I n order to improve the management level of Shandong tourism enterprises,the integration of various resources and the sustainable development of Shandong tourism industry and tourism industry should be realized.This thesis makes a systematic exposition of the "tourism supply chain management Internet plus" environment.Under the background of "Internet plus",elaborated "Internet plus" and other related concepts,and also introduces the current situation of tourism supply chain management mode of the important significance and the domestic and foreign tourism enterprises on supply chain management.Combined with the present situation and SWOT analysis of Shandong tourism industry,this paper expounds the present situation of the development of tourism in Shandong,combined with SWOT analysis to explore the Shandong tourism advantages and disadvantages,opportunities and threats,on this basis,according to the analysis of cable and carry out supply chain management mode of Shandong Tourism enterprises on the interpretation of the "Internet plus" under the influence of Shandong tourismenterprises in the supply chain management characteristics,present situation,pointed out the direction and way of management of supply chain optimization in the future of tourism enterprises in Shandong.In addition,from the empirical point of view,the thesis takes Shandong HT Lu tour travel agency supply chain management as an example,introduced the HT "luzhilv travel" based on the "Internet plus" new model of supply chain structure,and analyzes the performance of supply chain,and provides a theoretical reference for the new the development of the enterprise.Finally,the paper makes a summary of the whole paper,and gives the conclusion and Prospect of the future research.