A Study On The Development Of Rural Ecotourism In Zhuji City

Rural eco-tourism is the earliest known as the "rural tourism",which plays an important role in adjusting and optimizing the regional tourism industry,improving the adjustment of agricultural industrial structure,expanding rural employment opportunities and promoting rural social and economic sustainable development.Zhuji abundant natural and human resources have the advantages of developing rural ecotourism.How to develop rural tourism projects and how the development of rural ecotourism affect the original traditional tourism industry are worth thinking.In this paper,on the base of the basic theory of rural eco-tourism,we analyzed the development of rural ecotourism in Zhuji City from three levels of rural eco-tourism development course,present situation and advantages using case analysis,description statistics and other research methods.Through the study of rural eco-tourism development in Zhuji,we found that in the development process,rural eco-tourism existed some problems,such as resources scattered,the lack of brands,single products,the lack of intensity and depth in advertising and marketing combined with the case of Baita Lake Ecological Park,Zhuji.Aiming at these problems,we put forward the key points,for example,rational plan and design;developing products with local characteristic;forming the brand;promoting the tourist sevice;establishing the markerting network.This study will provide decision reference for the practice of the village eco-tourism,promote the rural economic development,protect the traditional rural landscape and cultural integrity,and establish tourism brand and product image.To improve the ecological environment quality,process resources development and protection,promote the communication between urban and rural areas,it is good for achieving the rural eco-tourism economic,social and ecological benefits of the "three win" in ecological tourism sustainable development of Zhuji City.