Research On The Current Situation And Promotion Strategy Of B&B In Tonglu County

With the economic and social development and changes in market demand,rural tourism products and markets are subdividing slowly,with its unique resources and personality culture,not only broaden the accommodation industry,has also become a new tourism products and tourism industry,more and more people paid attention and sought after.As one of the main forms of rural tourism,B&B were not only play a supporting role in the elements,but also to solve the rural tourism supply side of the structural problems,to a large extent to help rural tourism to implement precision poverty alleviation,and to promote the “three rural” issues.At present,the domestic residents started late,and it's influenced by some objective factors such as economy,policy and culture,etc.,the level of development and strength of the B&B is still a large gap between mature areas at home and abroad.The theoretical research on B&B is at the stage of knowledge architecture,and the practice research is also in the groping stage,therefore,this study focuses on “the development status and promotion strategies of B&B in tonglu county”,based on the systematic theory in B&B,and field research of 6 villages in Tonglu county,then analyzes the current situation and the existing problems of the development of B&B,and summed up the targeted promotion strategy.The main research process and conclusions are as follows:Firstly,analyzing the theoretical structure of the B&B,highlighting the distinction between farmhouse,family hotel and hotel,summed up the advantages of the conditions to develop B&B in Tonglu county,and the overall development of the situation.Secondly,based on the questionnaire survey and interviews with 79 villagers and 122 vacationers of 6 cases of Tonglu county in Huanxi village,Dipu village,Luci village,Jinniu village,Xinlong village and Hecun village,then this paper analyzes the present situation and existing problem.Thirdly,according to the theory and survey data,it is found that there are many problems in pre-development and post-operational management of the B&B,such as the ambiguity of the market orientation,the imperfect overall planning,the lack of supporting service products,the lack of business philosophy,and the shortage of talent,etc.,both are important impact on the development of the B&B.Finally,combined with the current situation of tourism and B&B in Tonglu county,from the perspectives of guest experience,product design,marketing mode,B&B management and government policy,etc.,this paper puts forward some suggestions on how to promote the development of the B&B in Tonglu county.