The Influence Of Work-family Culture Of Agricultural Bank Of China On The Work Engagement Of Front-line Female Employees

With the development of economic globalization,China's financial market has become more open and the banking industry has become increasingly competitive.In order to maintain its competitiveness in the face of a fierce competitive environment,the Agricultural Bank of China needs to fully increase the work engagement of front-line employees to create more performance.In the Agricultural Bank of China,the female employees of the front-line have a large proportion,which plays an important role in the development of the enterprises.But affected by the “priority of work”and the traditional concept of gender roles,the double load of work and family has led to the pent-up mentality of the front-line female employees,such as the waning of work enthusiasm,the indifference of service attitude,and the decrease of the degree of recognition of the work,which in turn affects the performance of the work.Therefore,how to improve the work engagement of front-line employees so that they can serve customers with a better mental outlook and thus create more benefits for the enterprise is an issue that ABC managers must urgently solve.Through combing domestic and foreign research results and related theories,it has been found that the effective resources provided by the organization can help employees to work harder and more efficiently,thereby promoting the improvement of work engagement.Currently,based on the perspective of balancing employees' work and family relationships,domestic scholars study the impact of organizational resources on work engagement mainly on official support such as family friendly programs and social support in the workplace.There is a lack of discussion about the informal organization of family support such as work-family culture on work engagement.Based on this,this research constructs a theoretical model of the work-family conflict as a mediating effect in the relationship between work-family culture and work engagement.On this basis,a questionnaire survey was conducted on front-line female employees of the Agricultural Bank of China Branch in Heilongjiang Province,and 326 valid data were collected for descriptive statistical analysis,variance analysis,correlation analysis and structural equation analysis.Empirical research results show that in the Agricultural Bank of China branch in Heilongjiang Province,there has not been formed an organizational culture that emphasizes the family needs of front-line employees,and front-line female employees have experienced work-family conflict at an upper-middle level,and work engagement has been at a medium-to-low level;There is a significant difference in the level of work engagement among front-line female employees due to their age,position,and marital status;Work-family culture has a significant direct effect on work engagement.That is,management support has a significant positive impact on work engagement,time demand and career consequences have a significant negative impact on work engagement;Work-family conflict has an intermediary role between work-family culture and work engagement.The specific mechanism of action is that work-family culture indirectly influences the vigor and dedication by affecting the employees' work to family conflict.Based on the above conclusions,four management inspirations to improve the work engagement of the front-line female employees of Agricultural Bank of China are put forward:paying attention to the personal and family needs of front-line female employees,reducing the time demands for front-line female employees,eliminating the occupational concerns of frontline female employees,and attaching importance to the individual characteristics and differences of front-line female employees.