The Model Of Entering To The Overseas Market Of A Furniture Enterprises

The model of entering to the overseas market is need to be solved for China’s small and medium manufacturing enterprises,expanding overseas markets,At different periods of entering overseas market models are not the same.This study main through the A furniture manufacturing enterprises express.this company have 19 years from building until today,their different models into the model analysis,it pointed out that small and medium-sized manufacturing enterprises entering to the market may encounter different problems,but the different modes entering into the different market face the advantages and disadvantages.This thesis begin elaborates on the theory of entering to the important model of overseas market,and elaborates the research and development of the theory in the world.In view of the concrete analysis of the specific industry of furniture manufacturing industry,this paper compares the existing and common method.then analyzes the current situation and overseas expansion of A manufacturing enterprises,and makes a SWOT analysis and PEST analysis.Finally,this paper analyzes the overseas expansion of A manufacturing enterprises,at the same time,make a comparative analysis on the US market and the Mexican market.By the combination of the actual situation and the theory of A manufacturing enterprise,it provides a useful supplement to the theoretical and countermeasure research of transnational operation of traditional Chinese manufacturing small and medium-sized enterprises.