The Research Of N Bank E-commerce Marketing Strategy

Influenced by the application in Internet financial innovation,commercial Banks to actively develop electronic commerce,facing the terminal consumer and corporate customers to provide new financial products have the characteristics of the Internet.Commercial Banks according to their respective in customer service,pricing,risk management and IT support has a comparative advantage,choose a different direction and main path transformation.In the modern information technology and the development and popularization of environment,banking business management must make full use of modern information technology,reduce the management level,expand the management span,Banks would be increased,its core is to provide customer satisfaction and loyalty of innovative business process,fully understand the market and customer needs,provide targeted bank products and services,and through the appropriate process to configure the management level and the management span,optimize the transmission of data information,improve the transfer efficiency of funds.The era of Internet + bank business management is the key to realize the bank clerk with the combination of modern information technology,but also an important guarantee of banking business management.Combines modern information technology and human resources effectively and configure the business process reengineering and refactoring,can effectively improve the level of bank operation and management and the technology content of products and services,promoting the increase of the overall bank performance.The latest customer satisfaction theory stresses is that "take the customer as the center" the service idea.Bank as an example,this paper will take the N bank paper expounds the current situation of marketing management,and put forward based on the electronic commercial platform of bank marketing management strategy.Organization structure of this paper: this paper is divided into five chapters.Mainly includes: chapter 1 introduction,mainly elaborated the background and significance of topics,research status at home and abroad,research contents and methods,and the innovation of this article.Chapter 2 is the summary of relevant theories,the marketing management theory,the concept of marketing management and marketing management theory and related evaluation.Bank customer degree of satisfaction of theoretical basis,from the demand level theory,stimulus and response,attitude-situation-behavior theory,is the theory of rational behavior and human behavior theory.Chapter 3 analyzes the problems and causes of N bank marketing management,expounds the general situation of bank and the bank of N customer satisfaction situation analysis,on the basis of sum up the N bank marketing management present situation and problems,and from the service idea and strategy,service system and mechanism,service process and control factors and marketing management and quality of factors of N bank marketing management problem causes are analyzed.Chapter 4 based on the electronic commercial platform of bank marketing management strategy,through the use of e-commerce platform,the relevant marketing strategies and Suggestions are put forward.The last chapter is summary and outlook.