The Research Of The Company A In O2O Business Model In Take-out Industry

In recent years,as the widespread use of 4G network and the smartphone,the Internet has already entered into the mobile Internet era from the PC era.As a result of technical progress,the O2 O model emerges at a historic moment and is quickly valued.Since 2013,many industries in China have emerged O2 O model companies.Some of them have achieved great success,while others have failed.The company A is one of the representative O2 O model companies in take-out industry.It will introduce and analyze the development environment,current situation and the business model of company A in this article.It will be recognized that there is a great opportunity for the O2 O model companies in take-out industry in mobile Internet era.However,it will also show that most of the O2 O model companies face huge predicament in operation.This article describes how the company A improves its business model changing from an O2 O model company in take-out industry into community retailer supply chain and O2 O model company in local life service.Finally,it will be concluded that O2 O model is an improvement of the way how to sell product and service and how to connect with the customers in mobile Internet era.However,it is not the determinant which makes company successful.The determinant of achieving success in business is still the core competitiveness of the company.It is hoped that this article will be useful to learn the O2 O model in China and be helpful to the O2 O model companies which in a difficult position.