Research On The Staff Performance Evaluation Of ZGMK Group's Sales Department

With the deepening of China's reform and opening up,the central enterprises are playing more and more important roles in this country's economic lifeline.Central enterprises operational performance directly affect the healthy development of the central enterprises.It is important to strengthen human resources management,to establish effective incentive and restraint mechanisms,as well as setting up scientific and effective performance appraisal,in order to perform the duties of the state-owned assets stakeholders of central enterprises,to maintain the rights and interests of the owners,to exercise the responsibilities of preserving and increasing the value of the state-owned assets.As for enterprises,the sales staff is an important part of the team,who plays an important role in the development of enterprises.Therefore,to strengthen the assessment of enterprise sales staff,establish a scientific and reliable sales staff performance appraisal,on the one hand,can reflect the dynamic development of corporate strategy,on the other hand,can reflect the business goals of the management of the production and operation status indicators,objective and impartial evaluation of enterprise operating performance,and can reflect the sales staff growth and career development,to mobilize the enthusiasm of the sales staff to ensure the implementation of the force,to ensure that the group's business objectives are finally realized.The from ZGMK group sales department sales staff performance appraisal of the situation with an analysis of the problems that exist in the enterprise sales department evaluation system,on the basis of investigation and analysis of ZGMK group,analyzes the balanced score card in ZGMK group in the implementation of the necessity,the sales department for different jobs,including regional manager,director of sales and general sales are designed respectively different performance evaluation index,and puts forward the balanced score card in the implementation of the specific comments and recommendations and put forward the measures to ensure the implementation of the.