Research On Corporate Culture Construction Of YY Company Based On New Media Environment

With the rapid development of China's socialist market economy,in recent years,the competition between enterprises is not only in the production technology,equipment level and product development and other hard power,soft power of the enterprise has been all kinds of enterprises.If the enterprise wants to gain a place in the fierce market competition,it is necessary to promote its own soft power,and it is also an important measure for enterprises to enhance their core competitiveness.As an important part of the enterprise of the soft power of enterprise culture,an important position in terms of the competition between enterprises and enterprise development can not be ignored,the enterprise only establish a set of its own development in line with the excellent enterprise culture,to promote the development of the enterprise toward a healthy,stable and lasting direction,and do not guarantee enterprises in line with the development of enterprise culture.Must be at a disadvantage in the competition,its development will be hindered,and even will be eliminated.This paper thoroughly researches and the actual situation of YY company,the basic situation of the construction of enterprise culture,make reasonable analysis and summary,analyze the problems and causes of YY corporate culture in the presence of the combination of tools,the theory of enterprise culture and new media then,up to the actual the YY company's corporate culture system,finally according to the actual needs of YY company to develop security measures to promote the implementation of enterprise culture system.This paper is divided into five parts,the first part mainly expounds the research background,significance and methods;the second part finishes the relevant theory of new media and enterprise culture,including new media the basic meaning,the definition of corporate culture and The characteristics of corporate culture,lay the theoretical foundation for the following research;the third part is based on the actual research enterprise on the research on the status quo of the construction of enterprise culture of YY company,analyzes the existing enterprise culture construction problems of YY company,and analyzes the causes of these problems;the fourth part make full use of new media tools,combined with the present situation of YY company's enterprise culture,and enterprise culture and the principle of YY company ideas,to design a set of YY corporate culture construction;the fifth part is the guarantee measures for implementation of enterprise culture system Application of scientific guarantee measures is to effectively ensure the successful implementation of the new design of enterprise culture construction program.The enterprise culture construction project of the YY company for reference,at the same time in the enterprise culture construction process,also hope that the construction scheme in this paper will provide reference for the construction of enterprise culture in our country enterprise like.