The Research Of Project Management Of Marketing Activities On LJ Sales Company's High-Class Customized Wine

With the development of market economy and globalization,competition among enterprises and fields become fiercer.However,customers' demands upgraded as well,the marketing environment has become unpredicted for enterprises.How to improve the efficiency of marketing activities is vital for enterprises.As so far,project management as a new management mode has been utilized extensively in product development,construction etc.and proved to be effective.It is assume that project management can be also utilized to improve the efficiency of marketing activities of customized product,thus,this dissertation proposed the theme of the research: project management of marketing activities for customized product.Based on method of marketing,customized marketing,project management and project management of marketing activities,combing with the case study of LJ sales company's high-class customized wine,firstly,this dissertation brief introduced the process of marketing activities of LJ sales company's high-class customized wine,then focused on systematic analysis of through analysis,job decomposition,feedback mechanism,scheme management and team construction,risk management,hence,it turns out the mode of marketing activities of customized product.At last,based on the actual condition of the campaign,feasible suggestions of implementation of project management of marketing activities are made.Through the research analysis of the LJ sales company's case,this dissertation proved that the project management of marketing activities is not only feasible,but also has obvious effect,and the proposed mode and strategy is valuable reference for project management of marketing activities for customized product.