Research On The Performance Assessment Of Marketing Personnel In Longke Fetilizer Co., LTD

With rapid increasing of market economy and the bettering of the marketmechanism?the competitions between corporations are becoming shaper,and the coreof competition is human? the human resources functions continue to undergo changesas it seeks to play a more important role?Performance management is the keyprocedure of the human resource management?salesmen are valuable resources ofcorporation? how to manage them from performance efficiently,upgrade thesalesmen's performance most greatly,is an important field research?corporation willtry every means to design a scientific? reasonable and valuable performancemanagement system to make salesmen's behaviors regularity,instruct salesmen'sactions?motivate salesmen's enthusiasm and innovation spirits to achieve their goalsand cultivate salesmen better performance?From the theory and method of performance appraisal of performance assessment,based on the theories and methods to summarize and discuss the in-depth, looking forthe present development situation with the company match performance evaluationmethods. Then papers on the company's marketing center and its management, thispaper introduces the present situation of marketing personnel, especially ofperformance appraisal system and the current evaluation methods, and furtherlyexpounds on the basis of this the company marketing personnel performanceevaluation the problems and reasons. In clear existing problems and reasons of thebasis of the company performance, the design principles and ideas through thedetermination, whereby the marketing target, index selection, the weight distribution,process design to the company's performance appraisal steps scheme design. Finally,this article puts forward the strategy of performance assessment plan implementation,to ensure the smooth implementation of performance assessment scheme.The paper is the combining of management theory with practice, is a beneficialattempt performance management theory in practice and performance evaluation,aiming at the time application of Hunan Longke Co., LTD provides some references,hope can promote the company performance scientific and rationality, also hope to beable to provide certain reference for colleagues significance.