Research On Bidding Strategies For A Construction Company

With the rapid development of construction enterprises in China,the bidding management of construction enterprises in our country also obtained fast development,from the overall situation of our country in the tendering and bidding program,tendering and bidding documents preparation,bid evaluation scaling method,etc.,basically keeps the tendering and bidding practice similar with the international practices,to speed up the convergence with international tendering and bidding work.Construction enterprises,however,there exist many problems in the bidding process,lack of scientific and reasonable bidding decision-making and skills,to bid,bidding project success rate is not high.The main reason is not the correct analysis enterprise's environment and position of the construction bidding market,lack of effective means of bidding and strategy,lead to construction enterprises bidding work lack of guidance,strategic and concreteness.As a construction enterprise,in order to do a good job in bidding,the most important thing is to do a good job of bidding environment analysis and bidding strategy selection,and at the same time clear the bidding scheme and specific operation mode.In this paper,based on the development of bidding management in our country,taking the construction enterprises as the research object,using the SWTO analysis,"Porter's five-force model",risk management theory and other theoretical tools,the paper analyzes and studies the bidding management of construction enterprises.Taking A construction enterprise as a concrete case study,this paper analyzes the problems existing in the bidding work of the construction enterprise,and finds out that there is a lack of clear bidding strategy planning and bidding at present.The model leads to the low profit level of the enterprise,the lack of anti-collusion strategy,the lack of scientific and technological innovation,the limitation of the competitive power of the tender,the insufficient problem of the bidding strategy of the company,aiming at these problems.The paper puts forward the corresponding bidding strategies and improvement measures: grasping the dynamic changes of the market environment,grasping the market development opportunities,perfecting the bidding organization,optimizing the bidding management function,strengthening the bidding risk management,We should control the risk of bidding reasonably,strengthen the technological innovation of enterprises,enhance the competitive power of bidding,and formulate anti-collusion strategies to avoid the behavior of competitors' bidding.Hope to be able to bid for construction enterprises management work To provide reference for improvement.