Research On Cost Control Of Real Estate Development Process Of Company A

The real estate industry has always played an important role in China’s economic construction.However,as China enters the new normal of economic development,and the state’s regulation and control of the real estate industry has increased year by year,coupled with the emergence of large-scale real estate groups and homogenization competition within the industry,the profit margins in the industry have been greatly reduced.The cost control of real estate development projects affects the overall profit of real estate projects,which in turn affects the development of real estate enterprises.This shows that the current project cost control in China’s real estate industry is very important.For a long time,China’s small and medium-sized real estate companies have a backward concept in project cost control and lack a professional cost control system.The real estate development company discussed in this paper is a representative small and medium-sized real estate development enterprise.It mainly studying its cost control in the real estate development process.This paper analyzes the problems existing in the past project cost control of Company A.In the development process of Company A Dashiqiao project,through studying the relevant theories in the real estate development process,using value engineering theory,quota design,earned value method and VR Marketing methods,etc.,cost control of the real estate development process of D company Dashiqiao project and analysis of the implementation effect,to achieve the purpose of controlling project development costs and improving profitability,and enhancing the core competitiveness of enterprises.The specific practices are as follows:Firstly,by studying a large number of domestic and foreign literatures related to the cost control of real estate development process,this paper analyzes the research purpose,significance and research status at home and abroad,and finds that the research on real estate development process cost control is small for small and medium-sized real estate enterprises in China.There are few.Secondly,it expounds the meaning of China’s real estate development cost control,related theories and the theory of real estate development cost control,such as value engineering,quota design,earned value method and so on.What’s more,our study provides the basis for the study of cost control countermeasures suitable for the development of Company A through studying practical investigation,the situation of cost control of each stage of project development of Company A,and proposingthe cost control problem of A company’s investment opportunity selection and decision analysis stage,pre-work stage,construction stage and rent-sale stage Then,according to the status quo and planning requirements of the Dashiqiao project site,our study carries out the preliminary positioning of the Dashi Dashiqiao project and the project development cost calculation Finally,for the Dashiqiao project of A company,based on the project cost control target,we establish a target cost management model,and use value engineering theory,quota design,earned value method and VR marketing method,etc..According to the investment decision-making of project development,the early stage,the construction stage and the rental and sale stage,we study the cost control countermeasures,and analyze the cost control effect of Dashiqiao project of Company A.A real estate company Dashiqiao project cost control has a universal characteristics,the cost control research carried out for this case can provide reference for small and medium-sized real estate company development companies to establish a cost control system.Provide strategic guidance to companies with similar development projects to enhance their competitiveness.