Research On The Evaluation And Promotion Of The International Competitiveness Of Chinese Automobile Enterprises

At present,China’s manufacturing industry has entered a new stage of development,as the world’s largest manufacturing country,there is still a long way to go to explore.With the improvement of the independent innovation ability of Chinese enterprises,the international competitiveness of enterprises is constantly improved.As one of the representatives of the manufacturing industry,the automobile industry is taking advantage of the favorable opportunity of the national policy and is constantly innovating to narrow the gap with the developed countries.International competitiveness is one of the important assessment indicators for enterprises involved in overseas business strategy.After continuous innovation and development,the international competitiveness of Chinese automobile enterprises is constantly improved.Then,what is the international competitiveness of Chinese automobile enterprises? What is competitive relative to other countries and how can it be maintained? What aspects have become the weak points of international competitiveness and how to foster strengths and avoid weaknesses? These questions are worth studying.To answer these questions,this paper designs an evaluation system for international competitiveness of automobile enterprises based on mature evaluation analysis and summary.It mainly selects seven aspects for evaluation and integrates some new indicators,which is an innovation of this paper.The follow-up analysis is divided into two parts.Firstly,the gap between China’s automobile development and the typical automobile country is analyzed.Three commonly used indicators are used to measure the gap.Secondly according to the research object of this article analyze the current mode of operation and competition situation of Chinese automobile enterprises,finally combining systematic analysis index system for the research object,and put forward according to the results of the analysis of automobile enterprise international competitiveness need to think a lot about the importance of independent brands and independent research and development,it is also a shift in the "made in China" as the core of the "wisdom" in China,as well as incorporating quality supervision and after-sales problem into the competition,considering influence factors rather than just two link attaches great importance to the production and sales.