Research On The Development Of Graphic Advertisement Design In Intelligent Interactive Environment

With the development of economy and continuous advancement of science and technology,the functions of electronic products used by people have been increasing.The direction of improvement has become increasingly human and intelligent,and this kind of intelligent development has continuously deepened,providing people with a kind of The new mode of communication is the "smart interactive environment." The intelligent interactive environment is based on the electronic information network.It has changed the inherent "single transmission" new mode,which enables people to read information without simply receiving and entering as they used to.Instead,they can do it in real time."Interaction" and the corresponding "feedback",it gradually changed the people's lifestyle and life ideas.When the print ads and this intelligent interactive environment are combined,relevant design and research personnel in emerging fields can effectively use its unique features.The new technologies of mobile internet,such as graphic recognition,somatosensory interaction,AR reality enhancement,etc.,promote new advertising design of products to satisfy consumers and businesses effectively,and better understand product information,services or viewpoints.In addition,consumers can be involved to improve the two-way circular communication between product sales and brand assets,and to provide “guidance” to satisfy consumers' demands at the first time.At present,the types of goods continue to increase,and the homogeneity of products is becoming more and more serious.How to design an excellent print advertisement that meets the needs of the product itself and adapts to the development of science and technology has become a matter of greatest concern to all merchants and designers.The design of print ads is different from other forms of art design.Apart from being artistic,it is also more commercial.The main purpose of the design is to increase the brand image and sales of products.In this paper,the intelligent interactive environment as a print advertising platform for research,combined with the characteristics of the intelligent interactive environment,in-depth focus on the unique "interactivity" and "guidance" of this type of print ads,will be "widely informed" into "Broad and known,widely used." Combining common literature research methods and case analysis methods,the current relevant academic theories are compared with classic cases.Through in-depth research,we point out the advantages and disadvantages of print advertising in the intelligent interactive environment,through the research on the current development situation of the intelligent interactive environment and the future.The development forecast further proposes the development and improvement of the print advertisement design under the new situation.The research of this dissertation can serve as a reference for the development of print advertising design in the intelligent interactive environment.