The Exploratory Research Of Homologous IP Extended Development

With the rapid development of Internet,it has provided platforms,tool s and paths for the development of “culture+”,our country's cultural industry faces a comprehensive promotion and breakthrough,the content industry shows a powerful lipstick effect.The various fields of cultural industry have a deep cross-border fusion,and has achieved a new cultural and economic of “culture+”.The IP drama,The Journey Of Flower and Nirvana in Fire that inspired by internet literature have broken the record of audience ratings and online play time,then movie songs,related cartoons,namesake mobile games and so on have become IP,and characters,topics and things in dramas area also called IP.The extended development of the Homologous IP has become a new phenomenon in the cultural industry.Keep the Homologous IP as the central task to extend and develop,the ecological closed loop system which includes net literature,TV,cartoon,game,music and derivatives has been formed.The Homologous IP becomes a connection point among the various fields in the cultural industry,and different fields can have a cross-border fusion to extend new IP products.People gradually realize the great value of extended and diversified development of Homologous IP,and IP resources rapidly become the strategic resources among the enterprise for their competition.We put this article in the cultural industry's position to have an exploratory research of the Homologous IP extended development,and the emphasis is analyzing the diversified model of the Homologous IP extended development to motivate the power to find its renew strategy.The high quality IP contents provide the creative resources supports for the Homologous IP extended development.The platforms,tools and technology supports which are provided by “internet plus” are the important resources of issue and spread for the Homologous IP extended products.In a general trend of cultural and economic development,the Homologous IP extended development brings a new life to our country.It not only enriches the profit models of cultural industry,but also realizes the optimization and upgrading of our country's cultural industry chain to a large extend because of the formation of the Source IP industry chain,it is more important.