The Application Of Character Image In Logo Design

In modern life,brand,as part of cultural life,is ubiquitous in our life.Through thebrand image design,the abstract content of the brand is transformed into the visualrecognition symbol,and then it will be transmitted quickly and directly at the mostextensive level in a rich application form.The most important visual symbol of thebrand image visualization is the sign.In the increasingly intelligent life,symbols of text,abstract and geometric classes take the leading position.Although the signs ofcharacter modeling are few,they are also rising rapidly,and are widely used in somefields.This paper analyzes the advantages of the application of the characters of thecharacters from the visual character and the information dissemination.Through theactual cases of brand design of interior and exterior clothing,this paper analyzes anddiscusses the application characteristics of character logo,and induces the design andapplication method of character logo.The full text is divided into five parts to be summed up and explained.The firstpart is the background,significance and purpose of the introduction,and the status ofthe research.The second part is about the character mark described,introduces theapplication of image signs,analysis the characters marks application advantages anddisadvantages;the third part through Hangzhou clothing brand image design and caseanalysis of characters can be applied to the logo design,logo images and how to furtherapplication in brand image design;fourth part is the combination of his graduationdesign work carried out the analysis of actual case creation;the fifth part summarizesthe characters of some problems in the design and application of the logo.